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Mobile promotions leverage the rapid market penetration of mobile devices, including cell phones, PDAs and MP3 players. They allow you to reach your target audience on a platform consumers can access regardless of their location. According to a recent survey by The Pew Internet & American Life Project, 56 percent of Americans have accessed the Internet from a mobile device. More telling is that on a typical day, 19 percent of Americans access the Internet from a mobile device, up 73 percent from 11 percent in 2007. The prevalence and increasing popularity of mobile devices make mobile promotions a clear choice for companies reaching out to consumers.

Through music downloads, instant win games, ringtones, and other forms of digital entertainment incentives, your company can create excitement, drive online traffic, and generate sales. However, the value of mobile promotions extends much further than simply producing sales. You can use them to build a database of customer information that plays a pivotal role in your ongoing marketing campaigns.

Mobile promotions are one of the most cost - effective marketing strategies you can harness. Not only do they allow you to deliver digital incentives quickly and easily to consumers ' mobile devices, but they allow your company to offer customers instant gratification. Below, we ' ll explain how mobile promotions work and how you can use them to drive traffic, increase brand awareness, and strengthen customer loyalty within your market.

How Mobile Promotions Work

Mobile promotions come in several forms and each represents a powerful way to reach your target audience. Ringtones are currently the most desired and heavily used mobile incentive, followed closely by mobile games and wallpapers. Music download and ringtone promotions can trigger an immediate customer response and be delivered digitally. Instant win games are interactive promotions that are designed to create excitement in your customers while sending them immediate confirmation regarding whether they have won. Large prize giveaways can capture the attention of your market, drawing them in and creating an irresistible urge to participate. Mobile promotions are effective because they allow you to reach an expansive audience and generate an impulsive response.

The process is simple. An on - pack or in - pack promotion delivers an exclusive text code to consumers. They can send that text code to a predefined number in order to participate in instant win games, prize giveaways, and similar mobile promotions. A confirmation message can then be sent to each customer almost instantaneously to let them know if they have won a prize. Even better, the entire campaign can be automated.

Skins Promotions Build Brand Awareness

Skins promotions represent a unique opportunity for your company to build brand awareness and promote upcoming products. While mobile promotions can deliver digital incentives to trigger an immediate response from your market, customized skins can carry your message on millions of mobile devices and MP3 players. PDAs and cell phones are pervasive. Because of their high visibility, they are an ideal platform on which to promote your company ' s brand and products.

Music Download Promotions Generate Ongoing Sales

Music is society ' s great equalizer. It can touch any person, evoking emotion and excitement, regardless of age or gender. Mobile promotions can leverage the power of music by offering free song downloads to your target audience. An exclusive promo code and website address is given to consumers and directs them to a customized landing page branded with your company ' s marketing message. Once there, they are greeted by a library of songs from which to choose. The selection of songs can be customized to dovetail with a particular theme.

Music downloads not only drive online traffic, but can help attract customer data that is essential for ongoing marketing efforts. Gaining the personal information of target consumers is invaluable for building customer loyalty.

Interactive Promotions Create Excitement In Your Audience

One of the reasons mobile promotions have been so effective in triggering a response is because they are highly interactive. Traditional advertising - while powerful in its own way - cannot engage consumers at the same level as mobile promotions. For example, instant win games allow your company to tap into your market ' s desire for instant gratification. A text message can be sent as soon as a person participates to confirm whether they have won a prize. Consumers know they ' ll receive instant confirmation and are more likely to play.

Using Mobile Promotions To Interact With Your Market

Mobile promotions have quickly become a dominant marketing strategy for thousands of companies. By delivering digital entertainment incentives, you can promote your company ' s brand to an enormous consumer market. What ' s more, you can do so while collecting valuable customer data. That information can be used to communicate with your audience through a series of future mobile promotions.

By delivering an ongoing stream of customized digital incentives that carry a high perceived value, you ' ll encourage deeper customer loyalty while generating repeat sales. Mobile promotions should be an important cog in your overall marketing strategy.